The content it makes
Voice, images, edits, languages and who owns the result.
Will it actually sound like my brand?
That's the part we spend the most on. It reads your site first, then writes against a brand profile you can edit directly: tone, the words you use, the ones you never use, what you sell and who you sell it to. Every post you approve or reject teaches it more.
Link to this answerWhat exactly does it create?
A finished post: the caption, the hashtags, and a matching graphic, written and sized for the network it's going to. The same idea reads differently on LinkedIn than it does on TikTok, so each platform gets its own version rather than one caption copied six times.
Link to this answerDoes it make the images too?
Yes. Graphics are generated in your brand's colours and fonts, and you can point it at your own photo library or a stock library instead when you'd rather use a real picture. Nothing is watermarked and everything is downloadable.
Link to this answerCan I change a post before it goes out?
Always. Edit the text directly, or ask for the change in plain language — "make it shorter", "less salesy", "mention the Saturday opening" — and it rewrites the caption or redraws the graphic. Nothing is published until you approve it.
Link to this answerWhat if I don't like what it writes?
Swipe it away and it's gone; it costs you a second and teaches the system what you don't want. If a whole run feels off, adjust your writing style and content settings once and the next batch changes with it.
Link to this answerCan it write in my language?
Yes. You set your content language and the posts are written natively in it — accents, diacritics and all — not translated from English afterwards.
Link to this answerWon't it look like every other AI post?
That's the failure mode we design against. Posts are built from your own facts — your products, your offers, your customers — and shaped by a content style you choose, so they read like a business with a point of view rather than a chatbot being upbeat. And you approve every one, which is the last filter.
Link to this answerWho owns the posts?
You do. We don't claim ownership of content generated for you, and you're free to use it anywhere — your own channels, ads, print, anything. You keep ownership of everything you upload as well.
Link to this answerDo I have to disclose that posts are AI-generated?
That depends on where you publish and the rules that apply to you — under the EU AI Act, for instance, some content has to be labelled, and the platforms have their own policies. You're the publisher, so that call and that labelling are yours. You review everything before it goes out, which is the point at which to make it.
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