Pricing and Costs
What social media management costs to buy, what it is worth charging to sell, and whether automating it pays for itself. Prices are quoted per tier with the date they were checked, because agency retainers and tool pricing pages both move and an undated figure is worth nothing. We have an obvious interest in one of the answers here, which is stated in the pieces rather than buried.
All 3 guides
How much to charge for social media management
Published rate ranges run from thirty five to two hundred an hour, which tells you nothing about what to put on a proposal. Price from hours instead.
How much does social media management cost?
Agency, freelancer, in-house or software. What each one really costs a small business, including the trade-offs that never make it into the proposal.
Is AI social media management worth it for a small business?
Most articles about AI social media tools are written by the people selling them. We sell one, and here is the honest answer about when it helps and when it does not.