Brand Voice and AI Writing
Why AI writing has a tell, and what removes it. These cover the mechanics rather than the mystique: what a model is actually pattern matching when it produces a post that reads like a press release, what a brand voice document has to contain before a model can follow it, and what the handover between a person and an automated system looks like on a normal Tuesday. Two of them are about our own product, and they say so.
All 7 guides
What is an AI social media manager, and what does it actually do?
The phrase covers everything from a caption button to a system that reads your website and runs your feed. What each version really does, what it costs, where every one of them still needs you, and the honest case against buying one, written by people who sell one.
How to use AI for social media marketing without it showing
A working order of operations for a small business: what to give the AI before you ask it for anything, what to let it do, what to keep, and the four ways it went wrong on our own product before we fixed them.
How to write a brand voice guide your AI can actually follow
Most brand voice documents are three adjectives and a mood board, which is why no writer and no model can work from them. Here is the one page version that survives contact with an AI.
Why AI-written posts sound like AI, and how to fix it
We build an AI writing tool, so we spend most of our time fighting this exact problem. Here is what actually makes AI copy sound generic, and the fixes that work.
How the AI learns your brand voice
Before it writes a single post, a good AI social media tool reads your world. Here is what it looks at, and why it still needs you.
Approve a week of content in five minutes
The whole promise falls apart if reviewing the posts takes longer than writing them would. Here is the routine that keeps it short.
From one URL to fifty on-brand posts
Pasting your website and getting a month of content back feels like magic. It is not. Here is what actually happens.